Michael Wickware is a financial industry marketer and copywriter, startup advisor, musician, and dad living in Toronto, Canada.

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In 2001, he founded Wickware Communications, one of the world’s leading financial services marketing agencies. He has created branding, content and advertising campaigns for companies such as BMO, CIBC, Canadian Securities Institute, DFA, Franklin Templeton, HSBC, Invesco, Manulife, PIMCO, RBC, Russell Investments, Scotiabank, Sun Life, TD Bank, Transamerica Life and Vanguard.

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Michael Wickware's work has made a positive impact on his clients' businesses and earned marketing awards from Morningstar, the Insurance and Financial Communicators Association and the Investment Funds Institute of Canada.

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Before founding his agency, Michael Wickware was a financial advisor at Wood Gundy, Altus Securities and the late, great Midland Walwyn. He is a Chartered Investment Manager (CIM) and a Fellow of The Canadian Securities Institute (FSCI).

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He has been a speaker at the Digital Marketing for Financial Services Summit and various PAICR conferences, where he also served as Chair for two years. In 2015, he hosted a conference of top financial industry CMOs at Bloomberg in New York.

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Michael Wickware has been a writer or commentator in many publications, including Benefits and Pensions Monitor, Emerging Manager Monthly, Investment Executive, Fund Fire, Ignites and Institutional Investor. He was also named to the Wealth Professional Hot List.

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Michael Wickware has been a volunteer and donor to Habitat for Humanity and Regent Park School of Music, and a foster parent through Children's Aid Society of Toronto. He also supports C3 Church Toronto.

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Michael Wickware's interests include music, martial arts and meditation. Check out his music on Spotify, meet him on the mats at Diamond Muay Thai, or silently nod his way at a Vispassana retreat. 

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