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How To Be Interesting
People don't want to buy a quarter-inch drill. They want a quarter-inch hole. That was the insight of late Harvard Business School...

Michael Wickware
Oct 15, 20203 min read


David Wickware's Cryptic Comment
From his hospital bed, my father asked me, “How do you prepare for death?” As I frantically searched my mind for a response that might...

Michael Wickware
Feb 21, 20204 min read


Me, Tom Green and a World of Jerks
Tom Green and I have been orbiting one another for a long time. He was born in 1971, and I came along two years later. In the 1980s, when...

Michael Wickware
Feb 18, 20202 min read


My Dog’s On A Diet And It’s Killing Us
My dog is fat. Janku (pronounced Yan-Koo) is so fat, that strangers feel at liberty to say awful things. Once, a middle-aged lady sitting...

Michael Wickware
Feb 15, 20203 min read


Read This Before Your First Vipassana Retreat
I went to my first Vipassana retreat in December 2019. It changed my life. I can’t say enough good things about it. But before I went, I...

Michael Wickware
Feb 14, 20203 min read


Why Billboards Don’t Work (It’s Not What You Think)
I’ve been writing ads since the Internet was just going mainstream. Some of the first art directors I worked with had drafting tables and...

Michael Wickware
Feb 13, 20203 min read


In Praise Of Tiny Concerts
About 20 years ago, my friend Roman Bodnarchuk was doing some cutting-edge digital marketing for a band called NSYNC. He took me to their...

Michael Wickware
Feb 11, 20203 min read


Should You Skip Your RRSP This Year?
In 1872, printing press workers in Toronto walked off the job to protest 12 hour workdays. It took decades for a 40-hour work week to...

Michael Wickware
Feb 7, 20203 min read


When Size Doesn’t Matter
I’ve been practicing Muay Thai off and on for over 10 years. It’s a pretty brutal sport. It’s called the art of eight limbs, in reference...

Michael Wickware
Feb 5, 20203 min read


Broken Window Fallacies
Culture was obsessed with the streets when I was coming of age in the early 1990s. Crack was epidemic. Bloods and Crips were in open...

Michael Wickware
Jan 22, 20203 min read


Why Financial Advisors Are Magic
You hear a sound in the night. You leap out of bed, heart racing. You grab the inuit soapstone carving from your nightstand to use as a...

Michael Wickware
Jan 15, 20203 min read


I Was A Rockstar Once
I just unearthed my band bio from 2003, when I was about to debut as "Melvin" at the NXNE music festival. NOW Weekly called it the...

Michael Wickware
Jan 8, 20204 min read


Nothing Is Permanent
The device you’re reading this on will end up in a landfill. The seat you’re sitting on will almost surely be disused and discarded...

Michael Wickware
Jan 1, 20202 min read
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